Top 5 Social Apps Performance in Latin America, Q3 2025

In the third quarter of 2025, the top social apps in Latin America demonstrated varied performance in terms of downloads, revenue, and active users. Here's a closer look at the trends for the leading apps, as reported by Sensor Tower.

TikTok Lite - Save Data & Fast saw a steady rise in weekly revenue, peaking at approximately $3.3M by the end of September. Downloads climbed to around 3.7M mid-quarter, while weekly active users consistently increased, reaching about 348M by the end of the period.

Instagram experienced a gradual decline in weekly revenue, ending the quarter at roughly $319K. Downloads fluctuated, peaking at over 2.1M in late August, and active users rose slightly to approximately 218M.

Facebook displayed a stable pattern in downloads, ending with about 1.7M weekly downloads. Revenue remained relatively flat throughout the quarter, closing at around $155K, while weekly active users hovered near 226M.

Threads showed a decline in downloads, dropping to about 715K by the end of September, but active users increased steadily, reaching over 81M.

Kwai Lite-versão leve do Kwai maintained a consistent weekly revenue, ending at approximately $42K. Downloads were stable, with a slight increase to about 489K in the last week of September, and active users fluctuated around 32.7M.

These insights from Sensor Tower highlight the dynamic landscape of social apps in Latin America, reflecting varying user engagement and monetization strategies. For more in-depth analysis, visit Sensor Tower's platform.